The 16th Global Private Label Products Asia Exhibition was successfully held at the Shanghai New International Expo Center from November 29 to December 1, 2023. This exhibition is co-organized by the Shanghai Private Label Association and Yadong Exhibition, hosted by KS (Shanghai) Advertising Co., Ltd., and the American Private Label Manufacturers Association (PLMA) as a strategic partner. Private Label Industry Research Institute (PLRI), Chinese Academy of Tropical Agricultural Sciences, and Unnamed Studio are strategic partners, and Longshang Supermarket Weekly and The Third Eye on Retail are strategic media partners. The Global Private Label Industry Asia Exhibition (PLF) is listed as one of the world's three major private label professional exhibitions along with the Global Private Label Products Americas Exhibition (Chicago, USA) and the Global Private Label Products Europe Exhibition (Amsterdam, Netherlands).

This exhibition covers a total of 5 exhibition halls, including E1 Personal Care Department Store, E2 FMR Fresh Food & NBF Comprehensive Brand Hall, E3 Comprehensive Food Hall, E4 Snack Food Hall, and E5 Snack Food Hall. During the exhibition, it attracted 21,152 professional visitors from all over the country and 25 countries and regions around the world, including the United States, Germany, France, Russia, Italy, Belgium, Japan, South Korea, Malaysia, and South Africa. The audience mainly includes: supermarkets and convenience stores, specialty stores, platform e-commerce, social e-commerce platforms, new retail companies, IP customization companies, brand merchants and hotels, catering companies, maternal and child stores, big health stores, beauty stores, traders, import and export traders, global buyers, supply chain service providers, manufacturers, production bases, government agencies, business associations, media and other industry professionals. During the exhibition, the rich national tide new products and high-quality source factories made the audience linger, showing the unique charm and strength of China's own brands!